Since 1983 Direct Action Co., Inc. (a.k.a. dac® Vitamins and Minerals) has offered superior, innovative equine and livestock supplements. dac® is a founding member of the National Animal Supplement Council (NASC) and was one of the first companies to earn the coveted NASC Quality Seal.



Founded in 2001, NASC is an industry group dedicated to protecting and enhancing the health of companion animals and horses by adopting and enforcing strict quality control standards for the animal health supplement industry. As part of its ongoing effort to improve and standardize the animal supplement industry, NASC initiated its Quality Seal Program. The Seal is a way for consumers to know that when they buy a product, they buy from a reputable manufacturer that has successfully completed a facility audit. Different from the NASC logo, the Seal is a privilege for members to use on their products and signifies that the company has been audited for the implementation of specific standards. Formore information, please visit www.nasc.cc.

Performance Horse Nutrition

“All of the dac® horse supplements have been formulated and reviewed by the equine nutritionists at Performance Horse Nutrition www.performancehorsenutrition.com. Detailed feeding instructions on each product and personalized customer service make dac® equine supplements some of the finest on the market.” Said Dr. Stephen Duren.


Behind every aspiring champion, there is always the unsung hero.

The one who gets it done in the home, in training, in the barn…or in the feed. For more than 30 years, Alltech has been the unsung hero behind many of the world’s top horse feeds and supplements. As the unrecognized experts in equine digestive health, we salute unsung heroes everywhere.

Alltech – Proud Supporters Of Unsung Heroes – www.alltech.com

Mission Statement

To provide the finest livestock health and nutritional products at the most economical price we possibly can in order to enhance the performance of our customers’ livestock.

Direct Action Co., Inc. began in 1983 with a single product called Direct Action. It was based on a “new” feed technology called chelation, where a mineral is wrapped with an enzyme to naturally enhance the utilization of the mineral. Today, biotechnology in the feed business has gone from an obscure area of research and technology to give our customers products that will enhance the performance of their horses whether they are working in the fields or showing in the ring.

Currently, Direct Action Co., Inc. (a.k.a. dac® Vitamins and Minerals) offers approximately 40 products. By working with biotech firms and research specialists, we are able to offer products that are geared to meet the unique needs of the animal and its owner.